In the newspaper, you will notice that some of the letters are underlined.

The underlined letters spell “Ottendorf Cipher Hit and Run Aritcle”

Googling what an Ottendorf Cipher is, you will see that it uses a series of three numbers to identify letters in a book or article. The first number identifies the line in the text, the second number identifies the word in that line, and the third number identifies the letter in that word.